Top Beauty Retail Apps in Estonia Q2 2025 Performance

In the second quarter of 2025, Estonia's beauty retail app market showcased varied trends across top applications. Here's a closer look at the performance of these apps, leveraging data from Sensor Tower.

Notino: profumi e cosmetici saw fluctuations in weekly downloads, peaking at approximately 1.7K in early May and experiencing a resurgence in mid-June with downloads reaching 1.3K.

Douglas Eesti exhibited a decline in downloads throughout the quarter, with numbers starting at 286 and dropping to 63 by the end of June.

MAKEUP - Beauty without limits maintained a relatively steady download rate, ending the quarter on a positive note with a slight increase to 157 weekly downloads.

Dermosil experienced low download numbers, with a slight dip mid-quarter before closing with 53 downloads in the final week of June.

Lastly, Gold Apple: beauty store showed a gradual increase in downloads, ending at 74 weekly downloads by the end of June.

For more detailed insights and analysis on app performance, visit Sensor Tower.